The opening night of The Neighbourhood’s World Tour proved two things: both the band and Apple are true cultural icons.

Brands don’t just sell products. They sell an image and idea of the person you could become if you just had this one thing. Emma Chamberlain breaks that mold and redefines the category of influencer brands with Chamberlain Coffee.

SXSW comes to Austin every March, bringing movers and shakers, dreamers, and legends to town along with it. The people who put on this incredible showcase have their fingers on the pulse of everything on the rise in film, music, and tech well before attendees.

So when they sent an email announcing that Don Toliver would headline Billboard’s THE STAGE back in December, it should have been a sign that the artist’s January 30th album release of Octane was going to be a major hit.

“My life turned out how I hoped it would, and now I just miss wanting something.” — Poppy in People We Meet on Vacation

If you’ve ever been to an American restaurant, you might have found yourself asking for a Diet Coke only to find out that they only have Diet Pepsi, or vice versa. The reason behind that is simple, and it’s all business.

If an individual can track consumer decisions to this level without the infrastructure of a corporation, the brands you know and love are doing it too. Enter luxury fashion brand Prada.

Chi-Raq, a film directed by Spike Lee, is a serious satire film based off an older Greek play Lysistrata by Aristophanes. I was lucky enough to attend a screening and Q-and-A with the critically acclaimed director himself to gain more insight. Let’s talk about it.

From the outside, Shanley Pavilion looks like the kind of shed someone would store their lawnmower in during the winter. When you step inside the structure between performances, it’s devoid of light because every surface, even the windows, is painted black. Shanley looks like it was abandoned years ago. It’s hard to believe that anything exciting has ever happened in such a dark and small place, yet it currently hosts a constant rotation of fine arts performances, from comedy groups to dance troupes to theatrical productions.

The way we do food needs to change, and AI is the solution.

It seems like every year there’s a new set of buzz words you just can’t seem to get away from. This year, those words seem to be ‘machine learning’ and ‘artificial intelligence’. 

A walkthrough of what happens when you report sexual assault – or don’t.

The most divisive question of all time is whether tomatoes are fruits or vegetables. And whether or not it’s ‘tomāto’ or ‘tomăto’.

In 31 years, the world’s population is set to hit 9 billion. There are over 200,000 edible plant species, but most humans only routinely consume 200 of them. How are 9 billion people supposed to survive on the same 200 plants?

Take a second and think about your local grocery store. Think about the thousands of products and companies offering you food.

Now I want you to ask yourself how many of them care about feeding you real, delicious, better-for-you food. How many of the care about more than profits?

Healthy = the least amount of calories … at least that’s what most people think. But they’re wrong.

In reality, it’s a little more complicated than that.

Very few things that are grape-flavored taste like grape. And if you’ve ever had a banana-flavored candy, you know that whatever makes it taste that way did not grow on a bush somewhere tropical, but in a lab somewhere else. While artificial flavors may not have negative health effects, they make for lower-quality, less authentic tasting products.

It can get awkward when you see your TA on Tinder.

Awkwardness aside, sometimes the people you see on these apps just aren’t up to your standards. Maybe they don’t go to a school you like, are only in town for the weekend or their bio just has the classic “420 friendly” and a leaf emoji in it. You might be a little frustrated because it seems like you can’t break into either the dating or the hookup game around here. If you relate to this, there’s a new app out there for you: The League.

While it’s been touted as a “road trip saga,” American Honey might just be the most unconventional coming-of-age story I’ve ever seen, and not just because one of the main characters is Shia Labeouf in a braided ponytail. 

A sartorial look at the many tank tops and fanny packs Northwestern University students design in preparation for Dillo Day.

A quick intro to musical artists The Mowgli’s, Anderson .Paak & The Free Nationals, Hayden James, Cashmere Cat, and ScHoolBoy Q.