A.P. Bio - Social Media Case Study

A.P. Bio is a sitcom television series developed by Saturday Night Live alums Seth Meyers and Mike O’Brien. The series follows Harvard philosophy professor Jack Griffin after he reluctantly moves back to Ohio to work as a high school Advanced Placement Biology teacher.  With an ensemble cast and multiple seasons, the show was widely enjoyed and transferred to PeacockTV ownership from NBC after its first two seasons.

I concepted and executed premiere launches for Seasons 3 and 4 in collaboration with the agency’s platform, talent, influencer, and design teams. Show promotion didn’t end after the premiere, and for always-on platform management, I maintained a consistent 3–4x weekly content cadence to grow and engage audiences across Twitter, Facebook, and Instagram.