A.P. Bio - Social Media Case Study

A.P. Bio is a sitcom television series developed by Saturday Night Live alums Seth Meyers and Mike O’Brien. The series follows Harvard philosophy professor Jack Griffin after he reluctantly moves back to Ohio to work as a high school Advanced Placement Biology teacher.  With an ensemble cast and multiple seasons, the show was widely enjoyed and transferred to PeacockTV ownership from NBC after its first two seasons.

While at Digital Media Management, I helped ideate the Season 4 and always-on strategy for Facebook, Instagram, and Twitter for A.P. Bio, following a 3-4x weekly posting cadence.